"Our business had evolved, and our message wasn’t being delivered.”
When Terra Financial reached out to us, they had a website that looked professional and sounded nice.
But they had grown tremendously and felt their website didn’t reflect their new growth and position in the marketplace.
There was also a whole lot of untapped conversion potential — if the website could do a better job educating readers about the services offered, it could also bring in many more leads.
Furrow
Terra
- Discovery Sessions with Terra team, to learn about their services + growth vision
- Software Walkthroughs, to learn the capabilities of the software and the benefits of each feature
- Competitive Analysis, to see how they stack up against similar companies–and where they stand out
- Client Survey, to discover why clients chose Terra, what problems were solved, and get feedback on their services
- Client Survey, to discover how clients describe their problems, learn how Terra helped (in their own words), and gain insight into the customer decision-making process
POSITIONING
The challenge? Terra’s offer is a blend of both software + accounting services for the real estate market. How to communicate both effectively?
The answer? ”Technology to accelerate your growth. Services to help you sustain it.” Terra offers an all-one, solution for everything you need to support the life-cycle of property management.
PRODUCT
Offer Structure: We restructured all of their services into an offer structure that is simple to understand.
PERSONA
Terra is confident and knowledgeable, but approachable and easy.
Copy: Clear voice and simple language
Design: Bright colors and custom illustration complements the copy for a fresh corporate look
"While we came with high expectations given her thorough process, we were blown away by the depth, quality, and creativity of her work. And she makes it very easy to communicate and collaborate with her."
Immediately communicate Terra’s dual offer of software + backoffice support,
to clearly differentiate them from other solutions on our prospects’ short-list
Show the full scope of the Terra experience,
so prospects can see how Terra supports them at every stage.
Drill down and showcase the actual software and deliverables,
so prospects know exactly what they’d walk away with when working with Terra.
- Easy-to-understand offer structure
- See what they get with product screenshots
- Highlight benefit of features, and give more info with drill-downs.
- "Yes, we do that!" Copy that answers all the 'check-the-box' questions prospects may have
- Piling on the proof
- Landing Pages for child brands
"She went above and beyond to really understand our business, softwares, industry, and target market inside-out, and the results have been game-changing. Our new website quickly became a key component of our sales process and growth. We're getting more leads than ever, our prospects are more educated, and we've broken into new industries."
Additional Marketing Material
